Our eCommerce offering covers everything you'll need, from branding and strategy to digital marketing and measurement. Although our approach to each client is bespoke, here's a high level overview of our eCommerce offering.
The first step is to establish a plan of attack. What are you selling, to whom, how, where and why? This is when we come together with you, the client, and so some grunt work. We'll collate any existing information about your business you can share, and execute market research. After an exhaustive workshop, we go away and produce a bespoke eCommerce strategy that will act as a blue print going forward.
The strategy we create will map out what creative assets you'll need – be it photography of your products, graphic explainers, marketing videos or editorial articles for a content marketing programme. This step is all about creating and capturing content required for websites and marketing.
This is where we build your destination using a platform such as Shopify, SquareSpace or Webflow dependent on your business's needs. The online store will be fully optimised for search engine performance, with analytics set ip so you can optimise in real time and make adjustments according to performance.
Once your online store is built, we can start creating bridges for people to get to it. We'll create social media accounts based on the predefined strategy, and set them up to look suave and reflect your brand. Ongoing, we either post on your behalf, or give you the tools and knowledge required to do so yourself. Any channels created need to build trust with your audience, and give them a reason to purchase.
With the storefront sitting pretty and social media channels ready to go, it's time to put your products to the world. We'll get to advertising your brand and products based on the strategy. Channels might include Meta, Google, Programmatic, Out of Home, Public Relations, Influencer Marketing, or Print. Of course, as soon as we've launched, we'll start collecting data and make changes in real time based on what's working and what's not.
The final, under-rated, over-looked element of any eCommerce strategy. We ensure enhanced tracking is implemented across your brand's digital presence, so you can accurately measure ROI and make strategic business decisions based on real-life data. We ensure UX tracking is established in order to track how users interact with your website, and identify any roadblocks. We also establish eCommerce conversion tracking so we can tell what channels, targeting, landing pages and creatives are converting audiences, and we use this data to inform strategy ongoing. It's just one big, happy, scalable cycle.